Tuesday, June 22, 2021

1:00 PM ET / 10:00AM PT

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7:00 PM

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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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Tuesday, June 22, 2021

1:00 PM ET / 10:00AM PT

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Mental Health, Addiction & the COVID-19 Pandemic

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What was covered

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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About

Even as COVID-19 vaccines bring hope, the full impact of the pandemic will continue to be felt for some time to come. Over the past year, stress and anxiety have taken an unprecedented toll on our mental health and in the shadow of the pandemic, the opioid epidemic has gathered speed.


As we grapple with the physical and mental challenges posed by the pandemic, workers everywhere are feeling the pressure. Persistent stigma around the interconnected issues of mental health and substance use disorders too often prevent people from seeking help. 


How can leaders at the federal, state and local levels address the worsening crises of mental health and opioid use in our ongoing pandemic response? What is the role of employers in ensuring a healthy and stable workforce? How can public and private sector leaders put in place solutions that tackle these issues and the stigma surrounding them?

Speakers

Dr. Rachel Levine

Assistant Secretary for Health

Department of Health and Human Services

Rep. Jahana Hayes

(D-CT)

Member

Youth Suicide and Mental Health Task Force; Congressional Black Caucus

Rep. Dave Joyce

(R-OH)

Co-Chair

Addiction, Treatment, and Recovery Caucus

Rep. John Katko

(R-NY)

Co-Chair

Mental Health Caucus

Jim Carroll

Co-Founder, DC Consulting LLC;

Former Director of the Office of National Drug Control Policy

Dr. David Fiellin

Director

Yale Program in Addiction Medicine

 Dan Gillison

CEO

NAMI

Courtney Hunter

VP, State Policy

Shatterproof

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Sponsor Perspective

Christopher J. Swift

Chairman and CEO

The Hartford

Moderator

Steve Clemons

Editor-at-Large

The Hill

Sponsored Content Message

As a leading disability and workers’ compensation insurer, The Hartford is in the business of underwriting human achievement – helping thousands of workers each year return to active, productive lives after an injury or illness. Stigma associated with mental health and addiction prevents treatment and threatens human achievement. Learn about how The Hartford’s Stigma-Free Program is helping to break down stigma in the workplace and foster empathy and hope.

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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Join the conversation! Tweet us using @TheHillEvents and #TheHillMentalHealth

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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